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We should assume that we all have a lot in common. Speak as if our views are the only sensible ones. This resonates with ordinary people, as long as we speak ordinary language and don't come across as elitists.
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We should assume that we all have a lot in common. Speak as if our views are the only sensible ones. This resonates with ordinary people, as long as we speak ordinary language and don't come across as elitists.