I think people are much more concerned about money now. There aren't the big advances of the past. You feel the sense of nervousness about the book industry. It's not like before. Not that I knew very much about what it was like because I was a newcomer to it, but I get that feeling that people are more conservative in their book choices and what they are going to publish and what's a sure sell. As opposed to - just like in the economy - a sense of luxury and sense of risk taking ten years ago.