I think a lot of the people who feel out of step with contemporary society or feel that they've been left back economically or feel disaffected and are drawn to the Republican Party, they are looking for a news source that will tell them something they would like to hear and then is reassuring, emotionally rewarding, and confirming. And affirming to them. So to deliver that product is pretty valuable. It's kind of like they're an insurgency and they're not getting what they need to hear from the mainstream.