We were the ultimate consumers of the thing, and we thought, "Every college kid is going to go berserk. High school kids - it will introduce them to music they didn't know about. This is going to be a phenomenon." Plus, it seemed like it was insider-y, yet it was available to everyone. I thought, "Cable companies are going to be snatching this up." You think about the dreck that is on so many cable companies, of course they're going to love this. And we were just crushed that nobody cared.