It's really about taking something inherently negative, and starting with the word loser, starting with something that's negative, and changing it into something that's positive, redefining it, but doing it in a certain way, how - like I would say when I look out at the world and you see it's dark and it's just overbearing and every day is depressed, depressed, depressed. What it took was to change my perspective a little bit. Not to change the world, to change my perspective.