In Buddhism, we say reincarnation is the conscious taking of rebirth by a Bodhisattva, or by a high being, whereas rebirth, is what most people do. Rebirth is an involuntary process where they seek traction by finding a new body after their subtle mind loses the old one. There are two things commonly said about this. One- there is no evidence for it and two- if there is evidence, what's the mechanism which carries the consciousness from one life to another.