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  • What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

    "Solve This: What All Tech Giants Rely on for Success Except Apple" by David Sable, www.huffingtonpost.com. July 13, 2017.
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