Authors:
  • Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

    Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.21, Harper Collins