B. Joseph Pine II quote: It's easier to be authentic if you don't say you...

It's easier to be authentic if you don't say you are authentic.

B. Joseph Pine II

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James H. Gilmore, B. Joseph Pine II (2007). “Authenticity: What Consumers Really Want”, p.90, Harvard Business Review Press

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It's easier to be authentic if you don't say you are authentic. - B. Joseph Pine II

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