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  • Turning a human being into a thing, an object, is almost always the first step towards justifying violence against that person. It is very difficult, perhaps impossible, to be violent to someone we think of as an equal, someone we have empathy with, but it is very easy to abuse a thing

    Jean Kilbourne (1999). “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising”