It's a sign of respect and connection to learn the name of someone else, a sign of disrespect to ignore it. And yet, the average American can name over a hundred corporate logos and ten plants. Is it a surprise that we have accepted a political system that grants personhood to corporations, and no status at all for wild rice and redwoods? Learning the names of plants and animals is a powerful act of support for them. When we learn their names and their gifts, it opens the door to reciprocity.