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  • But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

    Yvon Chouinard
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    "The TH Interview: Yvon Chouinard, founder of Patagonia". Interview with Jacob Gordon, www.treehugger.com. February 7, 2008.
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But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. - Yvon Chouinard
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