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  • The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.

    "Neil Smit and Anne Sweeney on TV's future". Interview with Stephanie Mehta, fortune.com. July 17, 2012.
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