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[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'
![[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.' - Kenneth E. Boulding](https://www.azquotes.com/picture-quotes/quote-on-the-theory-of-the-firm-it-is-exactly-analogous-to-the-analysis-of-the-reactions-of-kenneth-e-boulding-125-76-91.jpg "[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.' - Kenneth E. Boulding")
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