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I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch connects me to the future. My watch connects me to history, to eternity.
"TAG Heuer Discards 'Swiss Made' Label to Take on Apple Watch". Interview with Corinne Gretler and Jan Schwalbe, www.bloomberg.com. January 20, 2015.
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