I mean, full stops are quite important, aren't they? Yet by contrast to the versatile apostrophe, they are stolid little chaps, to say the least. In fact one might dare to say that while the full stop is the lumpen male of the punctuation world (do one job at a time; do it well; forget about it instantly), the apostrophe is the frantically multi-tasking female, dotting hither and yon, and succumbing to burn-out from all the thankless effort.