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  • A Start Up is an institution designed to thrive in the soil of extreme uncertainty

    Eric Ries
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    Brant Cooper, Patrick Vlaskovits, Eric Ries (2016). “The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets”, p.15, John Wiley & Sons
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A Start Up is an institution designed to thrive in the soil of extreme uncertainty - Eric Ries
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