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  • Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.

    Howard Raiffa
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    Howard Raiffa (1982). “The Art and Science of Negotiation”, p.155, Harvard University Press
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Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave. - Howard Raiffa
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