Everest has a special place in all of our imaginations. For centuries, Everest was a little bit like the moon. It was the place where everyone wanted to go. Empires wanted to be able to say that they were the first to put a climber on top of Everest. So when a tragedy happens up on that mountain, I think it has a global resonance. Everybody's heard of Everest. Everybody knows what Everest is and what it means, and the significance.