Even before 2007, this half of a small island was the richest football country on earth. In 2005-2006 the Premiership's total revenue was about £1.4bn, 40 per cent more than its nearest rival, Italy's Serie A. That was before take-off. Now foreign television channels are sending so much cash that the Premiership is expected to take in nearly £1.8bn this season. Even the team that finishes bottom of the table (Wigan might be a good bet) will get £26.8m from TV. That's more than all of Argentine or Belgian football put together.