What if it turns out there really are witches and vampires and werewolves living right here alongside us? After all, what better disguise could there be than to get your image enshrined in the culture of the mass media? Anything that's described in artistic terms and shown in the movies stops being frightening and mysterious. For real horror you need the spoken word, you need an old grandpa sitting on a bench, scaring the grandkids in the evening.