First of all I have to ask myself what am I trying to say and who am I trying to tell the story to. So if it's just 300 words going in the Independent it's very much where, what, who and when - fantastic. If there's a little bit more scope, if I've been given 1500 words by the sports editor, and I can have a little bit of fun, then I need to maybe entertain, include some different stuff.