Paco Underhill quote: If we went into stores only when we needed to...

If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

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Paco Underhill (2009). “Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond”, p.24, Simon and Schuster

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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom. - Paco Underhill

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