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  • The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

    Michael Schudson
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    Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.28, Routledge
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. - Michael Schudson
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