Side by side with the miseries of underdevelopment...we find ourselves up against a form of superdevelopment, equally inadmissable. This superdevelopment consists in an excessive availability of material goods for the benefit of certain social groups and makes people slaves of "possession" and immediate gratification, with no other horizon than the multiplication or continual replacement of the things already owned with others still better. This is the civilization of consumption, or "consumerism," which involves so much throwing away and waste.