Scott Bedbury quote: Advertising, if it is any good, should help to confirm...

Advertising, if it is any good, should help to confirm what already is, not what should be.

Scott Bedbury

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Scott Bedbury, Stephen Fenichell (2003). “A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century”, p.14, Penguin

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Advertising, if it is any good, should help to confirm what already is, not what should be. - Scott Bedbury

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