The pink campaign has also served to "normalize" and depoliticize the disease and that makes it less threatening for a LOT of companies to jump onboard and claim breast cancer as their cause.
Those of us who have gone through breast cancer treatment will say "yes" ..we absolutely need to focus on prevention. I never want my daughter to go through what I have gone through...never.
anyone own a disease? I was also startled at the level of hypocrisy. How can a leading make up company not sign onto the "Campaign for Safe Cosmetics" and at the same time promote itself as leading the fight against breast cancer?
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