You've just got to focus on excellence and try not to be distracted by the news and the rumors and the absurdities of the stories that were coming out.
I think up until that time a lot of focus on Internet coverage was either sort of the bits and bytes aspect of it, sort of the high-tech aspect of it, and the sociological aspect of it, which is how it was transforming culture.
I think Fast Company has a tremendously smart focus and execution.
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