John Battelle Quotes About Google

• Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.

  John Battelle

  Dream, Reality, Google

• The only thing Google has failed to do, so far, is fail.

  John Battelle

  Google, Failing

  John Battelle (2011). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”, p.178, Nicholas Brealey Publishing

• It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.

  John Battelle

  Years, Year End, Google

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