Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.
I don't think there is anybody who's watching television right now who wants to see something because it looks good rather than feel something because it feels right or familiar or new or whatever.
Watching television in those days was not the same experience as it is today. After years of listening to radio, we found the black-and-white images mesmerizing.
I hope you are reading to your children, out loud. That's much better than watching television, much better. They won't get very much out of television except some bad thoughts.
Every time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.
If I had my life to live over again, I would have waxed less and listened more. ... I would have cried and laughed less while watching television ... and more while watching real life. ... But mostly, given another shot at life, I would seize every minute of it ... look at it and really see it ... try it on ... live it ... exhaust it ... and never give the minute back until there was nothing left of it.
I keep saying we've got 92 million Americans on the beach. They're not working, and they're all eating, and they're all making phone calls, and they're all watching television. But they're not working. You mean to tell me if you tell them that to keep all that they're going to have to get a job, that that is a detriment to your campaign?
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