The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
Do we have free will, or do the mass media and our culture control us, our desires and actions, from the moment we’re born?
We live in an age of rapid mass media, television, Internet. They determine our tempo, not books.
The greatest power of the mass media is the power to ignore. The worst thing about this power is that you may not even know you're using it.
What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.
Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
The United States is unusual among the industrial democracies in the rigidity of the system of ideological control - 'indoctrination,' we might say - exercised through the mass media.
This generation is burning the mass media to the ground.
Mass media provides the essential link between the individual and the demands of the technological society.
If you step back from it and really think about what the mass media does on a global scale, the most significant thing it does is coordinate behaviour.
The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.
Technology brought in the mass media and technology is now taking it away.
It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.
Cinema is mass media, it is both overtly gross and exciting. It is our great mirror of society.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
I operate under the assumption that the mass media will never be accurate. ... It operates with the objective to simplify and exaggerate, which is exactly what Walt Disney told his cartoonists.
All media exist to invest our lives with artificial perceptions and arbitrary values.
Because of a mass media more interested in gossip and sensationalism than real issues, I would say a vast majority of the American public doesn't have a clue about how the Congress functions and what goes on.
The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
The American mass media have achieved what American political might could not: World domination.
To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.
The process [of mass-media deception] has to be conscious, or it would not be carried out with sufficient precision, but it also has to be unconscious, or it would bring with it a feeling of falsity and hence of guilt.... To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then, when it becomes necessary again, to draw it back from oblivion for just so long as it is needed, to deny the existence of objective reality and all the while to take account of the reality which one denies all this is indispensably necessary.
People in the mass media tend more and more every day to look and act like elected and appointed officials.
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