A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Content precedes design. Design in the absence of content is not design, it's decoration.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design is where science and art break even.
The life of a designer is a life of fight: fight against the ugliness.
Digital design is like painting, except the paint never dries.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
An essential aspect of creativity is not being afraid to fail.
Design creates culture. Culture shapes values. Values determine the future.
Design is not just what it looks like and feels like. Design is how it works.
Make everything as simple as possible, but not simpler.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Websites promote you 24/7: No employee will do that.
Websites should look good from the inside and out.
Graphic design will save the world right after rock and roll does.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
If you cannot explain it simply, you do not understand it enough.
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Color does not add a pleasant quality to design - it reinforces it.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
If you can't explain it simply, you don't understand it well enough.
To design is to communicate clearly by whatever means you can control or master.
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