Jonathan Ive Quotes About Goals

Quotes about: Goals

• Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

  Jonathan Ive

  Philosophical, Goal, Simplicity

  "Jonathan Ive interview: simplicity isn't simple". Interview with Shane Richmond, www.telegraph.co.uk. May 23, 2012.

• Goal we've always had for design at Apple is to create solutions that are inevitable.

  Jonathan Ive

  Apples, Goal, Design

• Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

  Jonathan Ive

  Apples, Goal, Design

• The goal of Apple is not to make money but to make really nice products, really great products.

  Jonathan Ive

  Nice, Apples, Goal

• We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

  Jonathan Ive

  Successful, People, Goal

  "Jonathan Ive: Apple's goal isn't to make money". www.wired.co.uk. July 30, 2012.

• Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

  Jonathan Ive

  Caring, Goal, Trying

  The Globe and Mail, January 2007.

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