Philip Kotler Quotes About Marketing

Quotes about: Marketing

• Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

  Philip Kotler

  Business, Marketing, Lifetime

• Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

  Philip Kotler

  Art, Creating, Knowing

  "Internet and Business, 2001-2002". Book by Robert W. Price, 2001.

• Marketing is a race without a finishing line

  Philip Kotler

  Race, Marketing, Finishing

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.22, John Wiley & Sons

• Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

  Philip Kotler

  Worry, Marketing, Attention

  "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Book by Philip Kotler, 2003.

• Marketing is the set of human activities directed at facilitating and consummating exchanges.

  Philip Kotler

  Marketing, Humans, Human Activity

• Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

  Philip Kotler

  Art, Business, Clever

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.12, John Wiley & Sons

• The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

  Philip Kotler

  Art, Marketing, Cost

• Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

  Philip Kotler

  Responsibility, Past, Years

  Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010). “Marketing 3.0: From Products to Customers to the Human Spirit”, p.11, John Wiley & Sons

• The theory of marketing is solid but the practice of marketing leaves much to be desired.

  Philip Kotler

  Practice, Marketing, Theory

  Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons

• Authentic marketing is not the art of selling what you make but knowing what to make!

  Philip Kotler

  Art, Knowing, Marketing

  "Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.

• Marketing is becoming a battle based on information than on sales power.

  Philip Kotler

  Marketing, Battle, Information

• Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

  Philip Kotler

  Communication, Views, Marketing

• My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

  Philip Kotler

  Responsibility, Thinking, People

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

• I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

  Philip Kotler

  Psychology, Marketing, Today

  Source: bobmorris.biz

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