What I really like is changing a life, helping someone change a business, change a family. In the beginning, it was because I was willing to only be paid for a result. I wasn't a therapist; there were no such thing as coaches back then. You had to be a therapist and it had to be paid for by somebody, and I saw what therapists did and I was honestly disturbed by it, because I see people in therapy for five years and I was, like, "This is absurd."
I was working as hard as a human being could work. That tempo hasn't changed. I just have more diversity and more companies, and now I've got 33 companies so my dance card is full. Four kids and three grandkids, but I love that passionate lifestyle. I love constantly growing, I love seeing and feeling that you can have an impact. And gradually it went from just coaching to actually running businesses because I've had experiences that were life changing.
I don't have to work another day of my life, thank God, but I'm in a place where I probably work as hard or harder today than I ever have, but I do it because I want to, not because I have to. What is the difference between work and play? I think the difference is purpose. When your vocation becomes your vacation, the old quote, you know that's when you made it.
I hated motivators - never been a motivator. Motivation is like a warm bath, and you should take a bath probably, but you need more than that; you need strategy. I was a strategist, but nobody responded to that, so I was, like, "OK, what am I? I'm a coach. I'm not a guru." As an athlete, I had great coaches, and I was a better athlete than many of them, but they still were better than I was as a coach because they could see when I couldn't see. I thought, that's great, because I'm not better than anybody, but I do have the skills that I can help people.
The difference between success and failure is not which stock you buy or which piece of real estate you buy, it's asset allocation.
The best tool today is longevity insurance - they call it income insurance. Most people know the value of life insurance. But what if you live? So instead of trying to guess one or the other, you plan for those 20 years and you get this income insurance. If you live beyond 85, you have money that's guaranteed for as long as you live in the form of an annuity.
The average American thinks billionaire investors are going to be right based on some talking head. They invest and they have no backup plan. Americans think these guys are giant risk-takers. The truth is they believe in taking as little risk as humanly possible, for the maximum amount of upside. They're looking for that spread of disproportionate risk-reward.
Billionaire investors know they're going to be wrong, so they have a plan to protect against wrong.
Common sense is not too common.
Everybody has a different strategy, but everybody agrees that active management does not beat the market.
The scary truth is 96 percent of mutual funds fail to match the market, and the 4 percent that do, they're always changing.
Get into "the state:" Conquer fear by stopping thinking about yourself and instead, focusing 100 percent on how you can best serve your audience.
Tap into people's emotions. We've all been put to sleep by a speaker who just gives the facts. You must tap into people's feelings.
I have an outline but never use a teleprompter. That kills the connection.
Solidly know content you feel passionate about and that your audience needs to know.
Have good examples and stories to drive home your content.
Take the time to understand your audience's concerns.
Make your goal to do a tremendous amount to improve your audience's lives.
Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.
The best way to get trained is to get mentored - live or by reading or watching videos by masters. That way, you start executing based on lessons from the best.
Focus on execution rather than just the idea.
There are millions of business ideas out there but only a tiny percentage of businesses succeed.
I don't believe in waiting for great feelings. I need to wire myself for positivity and gratitude. I need to build a highway to those.
I naturally end up looking for things to be grateful for. It doesn't mean I don't sometimes feel angry or fearful but because I'm wired for positive emotions, net, I end up treating others and myself better.
We all have an emotional home that we keep coming back to. Even if a foundationally angry or sad person has a good job and good family, they return to their emotional home, especially when experiencing life's inevitable setbacks.
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