There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.
We should be focusing on building things that do not exist.
You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.
If you're changing the world, you're working on important things. You're excited to get up in the morning.
You may think using Google's great, but I still think it's terrible.
Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We're nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.
Especially in technology, we need revolutionary change, not incremental change.
I have a simple algorithm, which is, wherever you see paid researchers instead of grad students, that's not where you want to be doing research.
If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.
For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.
Basically, our goal is to organize the world's information and to make it universally accessible and useful.
Don't be evil- apparently people like it better than "Be good".
You know what it's like to wake up in the middle of the night with a vivid dream? And you know that if you don't have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it's important to wake up and stop dreaming. When a really great dream shows up, grab it.
We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.
You don't need to have a 100-person company to develop that idea.
I think it is often easier to make progress on mega-ambitious dreams. I know that sounds completely nuts. But, since no one else is crazy enough to do it, you have little competition. There are so few people this crazy that I feel like I know them all by first name. They all travel as if they are pack dogs and stick to each other like glue. The best people want to work the big challenges.
The moments that we have with friends and family, the chances that we have to make a big difference in the world or even to make a small difference to the ones we love, all those wonderful chances that life gives us, life also takes away. It can happen fast and a whole lot sooner than you think.
I like going to Burning Man, for example. That's an environment where people can try out different things. I think as technologists we should have some safe places where we can try out some new things and figure out what is the effect on society, what's the effect on people, without having to deploy kind of into the normal world.
You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.
Computing is kind of a mess. Your computer doesn't know where you are. It doesn't know what you're doing. It doesn't know what you know.
My grandfather was an autoworker, and I have a weapon he manufactured to protect himself from the company that he would carry to work. It's a big iron pipe with a hunk of lead on the head. I think about how far we've come as companies from those days, where workers had to protect themselves from the company.
As a precaution, we’re making machines extremely heavy with very tiny legs.
Many leaders of big organizations, I think, don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.
The ultimate search engine... would understand exactly what you mean and give back exactly what you want.
Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.
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