I cannot say how strongly I object to people using other people's writing as research. Research is non-fiction, especially for horror, fantasy, science fiction. Do not take your research from other people's fiction. Just don't.
Readers respond to every genre intensely, if it's a genre that appeals to them. Again, who can say why anyone enjoys horror and dark fantasy? If I can't answer the question for myself, I wouldn't dream of trying to answer it for others
I started off like everyone else does, slogging but having a compulsion to put words on paper. I didn't write or read horror or fantasy, other than children's fantasy, until I was in my teens
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