In diplomacy, like in great many other things, the rules of engagement survive only until one remarkable person decides to break them.
I wanted to change the rules of engagement, asking for more- from fewer. I was insisting that we had to have only the best people...If you wanted excellence, at a minimum, the ambience had to reflect excellence.
The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.
The rules of engagement have become so rigid that governments often straightjacket themselves in the face of unambiguous aggression.
There are simple rules of engagement: You need to have your voice, but it has to be very intentional - be brief and to the point, with fresh ideas. Don't restate things someone else has said. Make eye contact with the person who has the floor.
It takes a disciplined imagination to acknowledge that the less personal savageries of bombs, missiles, artillery and heavy weapons are, to those blown to smithereens, also barbaric. The main horror of what the coalition is doing is not a matter of the occasional soldier who, in the heat of battle, commits a war crime, but the steady destruction rained on cities, villages, the Iraqi people. This violence is wreaked calmly, from a distance, within the rules of engagement. The war itself is the American war crime.
I can't compete and when I do, the rules of engagement change in the middle of the game. I'll let the powers that be vanquish themselves and return in three to five years to sift through the remains.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
This is a serious problem that will lead to a serious debate about the first amendment.
Starbucks has changed the rules of engagement for the music industry.
I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
I've never been averse to a little risk - after all, writing without risk is not really writing at all. Sometimes one has to just let fly with a high concept piece and see where the pieces fall. As it generally turns out, the central story is familiar, but just with different rules of engagement.
The rules of engagement are so lax that soldiers are shooting and killing Iraqis under mere suspicion, and tragedies are everyday. There are road killings, killings on the road when someone is trying to pass a convoy and they get shot. Or if a roadside bomb goes off, the soldiers just start shooting in all directions.
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