The great recipe for success is to work, and always work.
I mean to be too rich to lament or to feel anything of the sort. A large income is the best recipe for happiness I ever heard of. It certainly may secure all the myrtle and turkey part of it.
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
He'd noticed that sex bore some resemblance to cookery: it fascinated people, they sometimes bought books full of complicated recipes and interesting pictures, and sometimes when they were really hungry they created vast banquets in their imagination - but at the end of the day they'd settle quite happily for egg and chips. If it was well done and maybe had a slice of tomato.
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Possibly the best suggestion in condensed form, as to how to live, was given by my old Headmaster, Dr. Haig Brown, in 1904, when he wrote his Recipe for Old Age. A diet moderate and spare, Freedom from base financial care, Abundant work and little leisure, A love of duty more than pleasure, An even and contented mind In charity with all mankind, Some thoughts too sacred for display In the broad light of common day, A peaceful home, a loving wife, Children, who are a crown of life; These lengthen out the years of man Beyond the Psalmist's narrow span.
No, ordinary behaviour. The efficient half eats the less efficient half and grows stronger. War is just a violent way of doing what half the people do calmly in peacetime: using the other half for food, heat, machinery and sexual pleasure. Man is the pie that bakes and eats himself, and the recipe is separation.
When I wrote 'Fast Food My Way' in 2004, I hoped that my friends would prepare my recipes. Now, more people cook from that book than any other I've written in the past 30 years.
When I finally gathered, invented, stole, simplified, borrowed, and found a publisher for a clutch of reasonably foolproof recipes, I learned I had friends I hadn't known about - more proof that a mutual dislike can be quite as sound a basis for friendship as a mutual devotion.
There are other ways of finding satisfaction, recipes for human happiness, enjoyment, dignified and meaningful, gratifying life, than increased consumption that increases production.
I make some of my best recipes with a simple homemade stock. Keep shrimp shells stored in a plastic bag in the freezer. When you have almost a gallon-bag full, you can make a stock in 30 minutes that you can use in soups and sauces. You can then freeze the stock in ice-cube trays.
Whether I'm making a recipe or a piece of jewelry or a white-rose-and-jasmine tea or the perfume, I like to think of myself as a happy little sorceress, and if I could just have a little general store with all that stuff and give people a sense of my taste, that would be lovely.
The man must have a rare recipe for melancholy, who can be dull in Fleet Street.
I may find something that looks interesting and then go on to alter the recipe by adding spices, things of my own. I also look for time-saving recipes, dishes that can be prepared ahead and stored.
I'm really into football, gadgets, adventurous activities, and cooking new, creative recipes right now - but you'll never catch me being boring.
I quite enjoy cooking but I'm not consistent. I can't follow the recipe book. If something goes well, I'll never make it again, which is completely stupid. It's a one-shot kind of deal.
In order to run a great business, you must know that a bunch of really intrinsically unhappy people, that's not a recipe for success. Don't be anywhere you don't need to be; it's just like that.
It's always good to go over the recipe beforehand, so you can easily think of the next thing that needs to be done.
I'm often asked the same question: What in your work comes from your own culture? As if I have a recipe and I can actually isolate the Arab ingredient, the woman ingredient, the Palestinian ingredient. People often expect tidy definitions of otherness, as if identity is something fixed and easily definable.
The major ingredient of any recipe for fear is the unknown.
Unequal group rights, the politics of redistribution and a Constitution whose meaning varies with changeable coalitions are a recipe for civil war.
I don't copy recipes without trying them out. I don't reprint without trying them again.
My favourite types of cuisine are Asian and Caribbean, and I love cooking new recipes for my family.
We make films that we ourselves would want to see and then hope that other people would want to see it. If you try to analyze audiences or think there's some sophisticated recipe for success, then I think you are doomed. You're making it too complicated.
I do all the cooking in our family. I'm a utilitarian cook, rather than an adventurous one - I only have about 15 recipes in my repertoire that I rotate - but I love being able to go down to the river and catch a 30 lb. salmon, then grill it on the barbecue.
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