Qualitative Quotes - Page 3

• The line-by-line, sequential, continuous form of the printed page slowly began to lose its resonance as a metaphor of how knowledge was to be acquired and how the world was to be understood. "Knowing" the facts took on a new meaning, for it did not imply that one understood implications, background, or connections. Telegraphic discourse permitted no time for historical perspectives and gave no priority to the qualitative. To the telegraph, intelligence meant knowing of lots of things, not knowing about them.

  Neil Postman

  Knowing, Perspective, Priorities

  Neil Postman (2005). “Amusing Ourselves to Death: Public Discourse in the Age of Show Business”, p.70, Penguin

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• No great marketing decisions have ever been made on qualitative data

  John Sculley

  Business, Data, Decision

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• Modernity is a qualitative, not a chronological, category.

  Theodor Adorno

  Categories, Modernity

  Theodor W. Adorno, E. F. N. Jephcott (2005). “Minima Moralia: Reflections on a Damaged Life”, p.218, Verso

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