During the Gold Rush, most would-be miners lost money, but people who sold them picks, shovels, tents and blue-jeans (Levi Strauss) made a nice profit.
My favorite designers are Levi Strauss and Fruit of the Loom
In Colma, a suburb of San Francisco, California there's a proposal pending to tax . . . the dead. If proponents get their way, grave sites will be taxed $5 dollars - per grave, per year - for eternity. In Colma the dead outnumber the living by a ratio of roughly 1000-to-1, including such notables as: Wyatt Earp, Levi Strauss, and William Randolph Hearst. And they, apparently, haven't paid their fair share. For liberals, when it comes to taxes . . . nothing is sacred.
Freudian psychoanalytical theory is a mythology that answers pretty well to Levi-Strauss's descriptions. It brings some kind of order into incoherence; it, too, hangs together, makes sense, leaves no loose ends, and is never (but never) at a loss for explanation. In a state of bewilderment it may therefore bring comfort and relief.... give its subject a new and deeper understanding of his own condition and of the nature of his relationship to his fellow men. A mythical structure will be built up around him which makes sense and is believable-in, regardless of whether or not it is true.
Claude Levi-Strauss has been a great source of fruitful irritation to my mind.
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