The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Graphic design will save the world right after rock and roll does.
If design isn't profitable, then it's art.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
To create a memorable design you need to start with a thought that's worth remembering.
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