Valentines Day itself, like most holidays in the modern era, has been heavily influenced by commercialism that focuses on the appeal of romantic fantasies.
Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.
Commercialism is laying its great greasy paw upon everything including the irresponsible quest of thrills; so that, whatever democracy may be theoretically, one is sometimes tempted to define it practically as standardized and commercialized melodrama.
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