Branding Quotes - Page 2

• Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

  Howard Schultz

  Believe, People, Loyal

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• A great brand is a story that's never completely told.

  Scott Bedbury

  Stories, Brands, Building A Brand

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• The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

  Daymond John

  Forever, Perception, Needs

  Daymond John (2007). “Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle”, p.202, Thomas Nelson Inc

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• Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

  Tim Ferriss

  Jobs, Names, Google

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• The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

  Richard Branson

  Success, Business, Real

  Richard Branson (2005). “Losing My Virginity: The Autobiography”, Virgin Pub

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• Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

  Wally Olins

  Success, Trust, Mean

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• Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

  Richard Branson

  Girl, Young, Brands

  "What Richard Branson Told Me About Goal-Getting (And Creating a Life You Adore)" by Robin Sharma, www.huffingtonpost.com. May 15, 2013.

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• Brands and branding are the most significant gifts that commerce has ever made to popular culture.

  Wally Olins

  Culture, Significant, Made

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• As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

  John Sculley

  Selling, Bigs, Customer Experience

  "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.

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• If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

  Al Ries

  Focus, Effort, Mind

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• Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.

  Kim Garst

  Target Audience, Focus, Messages

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• You too are a brand. Whether you know it or not. Whether you like it or not.

  Marc Ecko

  You Like It, Brands, Knows

  Marc Ecko (2015). “Unlabel: Selling You Without Selling Out”, p.1, Simon and Schuster

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• Design is not just what it looks like and feels like. Design is how it works.

  Steve Jobs

  Inspiring, Business, Work

  Steve Jobs (0101). “Motivating Thoughts of Steve Jobs”, p.37, Prabhat Prakashan

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• Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

  Donald A. Norman

  Believe, Successful, Technology

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• In a world where you can be anything, be yourself.

  Ashley Purdy

  Being Yourself, World, Personal Branding

  FaceBook post by Ashley Purdy from May 08, 2011

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• Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

  Thomas G. Stemberg

  Educational, Fall, Forget

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• The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

  Philip Kotler

  Keys, Numbers, Issues

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• Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.

  Jason Hartman

  Consistency, Promise, Quality

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• In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

  Martin Sorrell

  Business, Innovation, Eras

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• Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead Birds.

  Vinton Cerf

  Kentucky, Bird, Hot

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• It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

  Gary Vaynerchuk

  Games, Important, World

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• Your premium brand had better be delivering something special, or it's not going to get the business.

  Warren Buffett

  Life, Success, Business

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• In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.

  Jeffrey Pfeffer

  Helping, Reputation, Strategy

  Source: bobmorris.biz

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• If people like you they'll listen to you, but if they trust you they'll do business with you.

  Zig Ziglar

  Success, Encouragement, Business

  FaceBook post by Zig Ziglar from Dec 21, 2014

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• When you're too concerned about branding, you're restricting yourself.

  Nelly Furtado

  Concerned

  Source: www.macleans.ca

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