Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.
I've never really collected anything other than old Atari cartridges. I only had, like, 12 Atari games as a kid, so at some point in my 20s I decided I was going to own all of them.
Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.
And so the idea was, well maybe you can take an Atari video game machine, where people plug in a game cartridge, and plug in a modem, and tie that into a telephone, and essentially turn that game in the machine into an interactive terminal.
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'
Indisputably we live in a shaped reality, an artificialism. Most people who grasp this are thinking only at a consumer-level, of the "things" they like and need and feel impelled to acquire. But our societal and political arrangements are just as much manipulations of game-pieces and rules as is any Atari or Sega product. The subliminal psychology that drives people to become addicted to games, not to be able to see over the edges of their labyrinths, is transferable to any field whatsoever.
I had an awful lot of my soul invested in Atari culture.
Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail.
I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.
Atari is a very sad story.
Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.
Nolan Bushnell, the creator of the Atari video game system, once stated, ‘Everyone who’s ever taken a shower has had an idea, It’s the person who gets out of the shower, dries off, and does something about it who makes a difference.
When I was super young, I had an Atari and used to play Space Invaders. Then I fell in love with Mario Bros., Sonic the Hedgehog and Yoshi on Super Nintendo. I was quite a bit of a gamer as a kid when I think about it.
When I was a kid, I had an Atari 2600, and I would play Pac Man, Frogger, all that kind of stuff. And I did enjoy going to the arcade.
In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.
Steve Jobes called anybody. He was fearless. When he was very young, he had no filter. He would call the president of Hewlett-Packard and the head of Atari and say, 'I'm Steve Jobs.' He just didn't take no for an answer.
In keeping with my family's affection for doomed product lines and hexed formats, we purchased a Betamax. The year before, we'd bought a TRS-80 instead of an Apple II, and in due course we'd unbox Mattel's Intellivision, instead of Atari's legendary gizmo. This was good training for a writer, for the sooner you accept the fact that you are a deluded idiot who is always out of step with reality the better off you will be.
I never have been a coder, outside of when I was twelve or something, like on the Atari 1200 XP or whatever I had.
The guys from Atari that are making the next Alone in the Dark game came and we had a great meeting. I'd love to do that. I'm a fan of video games. I like them. And to get to be part of one of them would be a fun and exciting thing.
I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976
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