You'll get this kind of psychological relationship to the imagery of the music, but that idea is translated to iPhone apps. It's translated to the small, you know, kind of icons on your computer. You name it.
Everybody is designing magic iPhone apps that do things that are really, really beautiful, but a really important thing about magic is that the gimmick has to be ugly.
With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
I put together an iPhone app called TrimIt and released that in July 2011. About a month later, the private fund of the Hong Kong billionaire Li-Kashing cold emailed me and expressed an interest to invest, but they didn't realize I was 15. They thought it was a U.K. company with a team.
I backed up all my pictures on my iCloud so you can’t see me when I die / I left my body somewhere down in Mexico / Give ‘Find My iPhone’ app a try.
We're actually trying to develop an iPhone app, now that the Droid is out, we'll do it for that as well, if we ever learn how to program on this thing. But the idea is that to make money concrete. So, you can do this app, and it's not out there, but you can do the app. And you say, "I like vacation in the Bahamas, shoes, lattes, and books." And now, when you are tempted to buy something, that thing translates in terms of the things you are interested in.
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