Wally Olins Quotes About Branding

• What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.

  Wally Olins

  Accepting, Branding, Consultants

• Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

  Wally Olins

  Impact, Culture, Social

• Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

  Wally Olins

  Success, Trust, Mean

• It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.

  Wally Olins

  Identity, Littles, Significant

• Brands and branding are the most significant gifts that commerce has ever made to popular culture.

  Wally Olins

  Culture, Significant, Branding

• Branding is a profound manifestation of the human condition

  Wally Olins

  Profound, Branding, Human Condition

  "Brand Thinking and Other Noble Pursuits". Book by Debbie Millman, www.businessinsider.com. 2013.

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