Paula Scher Quotes About Expectations

Quotes about: Expectations

• The goal of design is to raise the expectation of what design can be

  Paula Scher

  Goal, Expectations, Design

• I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.

  Paula Scher

  Practice, Expectations, Design

• My expectation is that technology always changes.

  Paula Scher

  Technology, Expectations

• My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

  Paula Scher

  Discovery, Expectations, Ordinary

• Whatever you design[/make/build], use it to raise the expectations of what can be achieved

  Paula Scher

  Expectations, Design, Use

• What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.

  Paula Scher

  Mother, Kids, Thinking

  Source: es.scribd.com

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