Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.
Playing with appearances and mastering the arts of deception are among the aesthetic pleasures of life. They are also key components in the acquisition of power.
If you're not careful people will judge you based on these appearances and they will pigeon hole you that this is the person that you are. Your shy, your aggressive, your this type or that type and you lose the control of the dynamic, they become the ones that determine who you are. A powerful person never loses control of the dynamic they are in someway in control.
Her seductive power, however, did not lie in her looks [...]. In reality, Cleopatra was physically unexceptional and had no political power, yet both Caesar and Antony, brave and clever men, saw none of this. What they saw was a woman who constantly transformed herself before their eyes, a one-woman spectacle.Her dress and makeup changed from day to day, but always gave her a heightened, goddesslike appearance. Her words could be banal enough, but were spoken so sweetly that listeners would find themselves remembering not what she said but how she said it.
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