Donald A. Norman Quotes - Page 2

Quotes about:

• The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.

  Donald A. Norman

  Errors, Use, Development

  "The Invisible Computer". Book by Don Norman, ch. 10, 1998.

  9 Copy quote

• If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

  Donald A. Norman

  Thinking, People, Buying

  "The Design of Everyday Things". Book by Donald Norman, Ch. 1, p. 8, 2002.

  4 Copy quote

• Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

  Donald A. Norman

  Design, Understanding, Feelings

  7 Copy quote

• I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

  Donald A. Norman

  Successful, Thinking, Discipline

  15 Copy quote

• I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

  Donald A. Norman

  Technology, People, Understanding

  7 Copy quote

• Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

  Donald A. Norman

  Attractive Things, Car, Doe

  8 Copy quote

• So what does a good teacher do? Create tension - but just the right amount.

  Donald A. Norman

  Teacher, Doe, Tension

  26 Copy quote

• Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

  Donald A. Norman

  Design, Disability, Used

  21 Copy quote

• When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.

  Donald A. Norman

  Doors, Electronics, Faults

  "The Design of Everyday Things". Book by Donald Norman, Introduction to the 2002 Edition, p. x, 2002.

  10 Copy quote

• Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.

  Donald A. Norman

  Emotional, Views, People

  9 Copy quote

• To me, error analysis is the sweet spot for improvement.

  Donald A. Norman

  Sweet, Errors, Analysis

  8 Copy quote

• Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

  Donald A. Norman

  Simple, Design, Locks

  Donald A. Norman (2010). “Living with Complexity”, p.64, MIT Press

  4 Copy quote

• In design it is important to shoe the effect of an action. ... Feedback is critical.

  Donald A. Norman

  Shoes, Design, Important

  4 Copy quote

• Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

  Donald A. Norman

  Believe, Successful, Technology

  8 Copy quote

• Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.

  Donald A. Norman

  Want, Today, Maintaining

  4 Copy quote

• Everyday people are not very good designers.

  Donald A. Norman

  People, Everyday, Designer

  7 Copy quote

• We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.

  Donald A. Norman

  Powerful, Technology, Way

  "The Invisible Computer". Book by Donald A. Norman, Ch. 10, 1998.

  4 Copy quote

• Scientists are always skeptics.

  Donald A. Norman

  Scientist, Skeptic

  4 Copy quote

• It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

  Donald A. Norman

  Perfect, Design, Information

  9 Copy quote

• Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

  Donald A. Norman

  Clever, Thinking, Self

  4 Copy quote

• AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

  Donald A. Norman

  Mistake, Purpose, Teach

  7 Copy quote

• Computer scientists have so far worked on developing powerful programming languages that make it possible to solve the technical problems of computation. Little effort has gone toward devising the languages of interaction.

  Donald A. Norman

  Powerful, Effort, Gone

  "The Design of Everyday Things". Book by Don Norman, ch. 6, 1988.

  52 Copy quote

• Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?

  Donald A. Norman

  Book, Trying, Use

  "The Invisible Computer". Book by Donald A. Norman, Ch. 10, 1998.

  18 Copy quote

• Academics get paid for being clever, not for being right.

  Donald A. Norman

  Clever, Paid

  27th annual conference of the Travel and Tourism Research Association, Las Vegas, p. 143, June 1996.

  9 Copy quote

• The current paradigm is so thoroughly established that the only way to change is to start over again.

  Donald A. Norman

  Starting Over, Way, Currents

  4 Copy quote

Page 2 of 4

First

← Prev

1

2

3

4

Next →

• facebook
• twitter
• googleplus
• email
• linkedin